Research for music magazine industry

Research In the magazine industry from 2008 to 2009 there was a rise in demand for magazine; it went from -1.1% to -2.2% and from 2009 to 2010 the demand for magazines fell by -0.7% to -1.5%. In 2011 it decreased to -1.0% and some reasons for this may be that technology increased for example smartphones, tablets therefore it would be easier for people to access magazines on the internet. This shows that the magazine industry is not as successful as it used to be as magazine sales are decreasing as the years go by. Problems that the magazine industry can face whilst creating a music magazine would be that the majority of the information is online and easily assessable than buying a magazine to get the latest songs. On iTunes music is promoted through pop ups, advertisements therefore people can get the information without having to buy a magazine. The subgenre i would pick whilst making a music magazine will be R’n’b/Hip hop as i listen to this type of music on a daily bases and am very interested in it. I decided to create a magazine in this sub genre as this is the type of music i know a lot of people are interested in as well as myself and the history behind R’n’b is fascinating as this sub genre has expanded and changed over many years. This R’n’b magazine will fill the gap in the market even though there are many magazines out there for R’n’b music i feel that as my peer group is who the target audience is aimed at i know what they are expecting and what will make them want to buy this particular magazine. I think that the most suitable publishing house for my magazine would be BAUER as their website shows that they are a well-known company and know what they are doing when it comes to advertisement. They have worked with a variety of different brands therefore when it comes to reaching the target audience i feel that they know what they are talking about. The best way in promoting a music magazine would be to reach out to your target audience in as many ways as possible, through technology, spreading the news verbally, visual advertisements etc. The reason why i feel that my music magazine would be different to others is that the research beforehand that will be done to make sure i know exactly what consumers are looking for in the magazine and that is what will be put as they are the target audience and the people needed to make the magazine a success.